Photographer Wayne Eastep won the GLAAD Amplifier Award in New York for “Outstanding Print Campaign” in Mainstream Markets. The award honors the best individuals and companies in advertising that present fair, accurate and inclusive representations of the LGBT community. The event was an official feature of “Advertising Week” Oct. 3-7, 2011 in New York. Mr. Eastep photographed the award-winning ad “So What’s Cooking in the Kitchen” for GE-Monogram featuring renowned interior designer Robert Couturier and Jeffery Morgan at their South Kent, CT home. This is his 16th ad for the campaign, and second GLAAD award.
This event is significant because as GLAAD Acting President Mike Thompson told the crowd, “The advertising industry is premised on the power of persuasion, making it perhaps the most powerful form of media to shape public opinion.”
The Monogram campaign is a successful example, having increased the brand’s market share from #13 to #3.
The creative team included: creative director Bill McCaffery, co-creative Sheila McCaffery, GE-Monogram ad manager Paul Klein, stylist Carlos Molta, lighting & logistics William DeVincenzo, and photo assistant Rod Millington.
To view the complete campaign see “What’s Cooking in the Kitchen” http://www.EastepPhotography.com